Overview

Vinyl Equity is a modern, SEC-registered transfer agent built for public companies. Its cloud-native platform simplifies shareholder management, compliance, and reporting — all through a seamless, API-first interface.

Problem

Transfer agents are the invisible engines of public equity — but most still operate like it's 1999. Vinyl set out to fix that.

Their challenge:

• Build instant trust in a highly regulated, conservative industry

• Stand out as tech-first and modern, not legacy

• Design an interface that simplifies complex financial operations for both issuers and their legal teams

Project Process

1. Research & Strategy:

We began by understanding Vinyl’s market, competitors, and user needs to define a clear brand positioning focused on trust and innovation.

2. Rebranding

We kept the original icon for continuity but refreshed the font, color palette, and overall style to give Vinyl a modern, professional vibe.

3. Website Design & Development

Finally, we designed and built a clean, responsive website in Webflow that clearly communicates Vinyl’s value and supports future growth.

Conclusion

With this rebrand and Webflow website, Vinyl Equity now presents a cohesive, professional front that aligns with its mission to modernize transfer agency services.

The updated brand identity (while preserving the original icon) showcases growth and stability, and the new site—backed by their $11M funding milestone—clearly communicates why public companies should trust Vinyl over legacy providers.

This project positions Vinyl to scale confidently, attract new clients, and continue reshaping how equity is managed on a global scale.