Overview

ULS (Unified Logistics Services) is a logistics startup aiming to modernize and simplify cargo transport solutions across the Middle East. They approached me to craft a strong visual identity and design a high-conversion landing page that would effectively communicate trust, efficiency, and innovation.
This project involved complete branding and website UI design tailored for their B2B clientele.

Problem

ULS was entering a competitive logistics market dominated by legacy players with outdated branding.
Their existing digital presence lacked clarity, visual consistency, and did not instill confidence among potential enterprise clients.
They needed a minimal, premium design language that could communicate reliability while standing out in a saturated space.

Project Process

1. Discovery & Brand Strategy

• Conducted market research on logistics competitors in the MENA region.

• Identified brand keywords: Efficient, Bold, Global, Precise.

• Created a clean wordmark-based logo and a versatile color system that emphasized clarity and movement.

2. Visual Identity System

• Designed a modular, scalable brand system — from typography to iconography.

• Focused on a bold yet minimal aesthetic to match the direct nature of logistics operations.

• Built visual elements inspired by movement and connectivity.

  
  

3. Website Design

• Designed a sleek, conversion-focused landing page with strong messaging hierarchy.

• Structured to highlight ULS's USPs with bold CTAs, clean visuals, and a consistent layout.

• Prioritized mobile responsiveness for better accessibility across devices

Key Features

Bold Wordmark Logo

Custom type-based logo that reflects strength and trust.

Modern UI System

Clean and minimal interface with a grid-based layout and generous whitespace.

Conversion-Driven Layout

Clear value proposition, scannable sections, and impactful CTAs.

Scalable Design System

A design language that can extend to future ULS platforms and touchpoints.

Conclusion

By aligning business goals with a strong visual identity, this project helped ULS step into the logistics space with confidence.
The brand now stands out with a professional, high-trust presence that communicates clarity and precision — setting the foundation for future growth and platform expansion.